For the global launch of Instagram Shop, we showed how easy it is to shop everything you ❤️ right from the trending creators themselves.

 Instagram Shop amplifies small businesses (especially those that are minority-owned) from around the world in ways other brands can't. We continued to elevate a diverse group of small businesses and creators and make sure they get the credit they deserve with the iconic Instagram tags and interface. Showing the importance of creators and shops in the Instagram ecosystem, as people naturally find these products through their community. 

👀 500 million users
🌎 60 countries